30Day Transformation

E-commerce/

Web/Mobile

Summary

30 Day Transformation is an online fitness company offering a variety of tailored fitness plans to help individuals reach their goals. They sought a complete website overhaul, along with a custom administrative system to efficiently manage members and track their progress.

Solutions applied:

User Interface Design

User Experience Design

User Research & User Flows

Wire-framing & Architecture

Web and mobile design

Branding and Product Design

Workflow and Architecture

Through internal stakeholder interviews, a review of existing documentation, and the development of detailed personas, I gained key insights that directly informed the user flow and overall information architecture. The primary goal was to thoughtfully structure the experience around user needs, ensuring intuitive navigation while balancing business objectives and user goals.


Key activities and focus areas:

  • Conducted internal interviews to understand business constraints and success metrics

  • Audited existing documentation to identify gaps, redundancies, and opportunities

  • Created user personas to ground design decisions in real user needs and behaviors

  • Defined clear user flows to reduce friction and improve task completion

  • Structured the experience to support intuitive, seamless navigation

  • Aligned design decisions with both business objectives and user goals

User Experience

Design Strategy

I designed a comprehensive, cross-platform workflow that connected the website, administrative system, and mobile application into a single, cohesive experience. By aligning user and admin flows, the solution ensured consistency, efficiency, and ease of use across all touchpoints.

Key contributions and outcomes:

  • Mapped end-to-end user journeys across web, admin, and mobile platforms

  • Identified critical touchpoints and dependencies between user and admin experiences

  • Streamlined workflows to reduce friction and improve task efficiency

  • Designed intuitive navigation patterns that translated seamlessly across platforms

  • Ensured consistency in interactions, terminology, and system logic

  • Balanced user needs with business and operational requirements

  • Created a unified system that supports easy management and scalable growt

User Interface

UI Design

The primary goal of the application’s user interface design is to deliver a visually appealing, intuitive, and user-friendly experience that reflects the brand identity and enables users to easily access the business’s content and services.

The design emphasizes the following objectives:

  • Improving overall usability and navigation clarity

  • Enhancing user engagement through thoughtful layout and visual hierarchy

  • Ensuring a seamless and consistent browsing experience across all devices

  • Aligning visual elements with the brand’s identity and values

User Interface

Adminstrative Admin

I designed and developed a robust administrative system that empowered agents to efficiently manage daily operations, track customer updates, and monitor progress in real time. The system was built to streamline workflows, improve visibility, and support consistent, high-quality customer interactions.

Key features and outcomes included:

  • Task assignment and prioritization to support efficient daily operations

  • Progress tracking to monitor agent performance and workflow status

  • Real-time updates to ensure accurate and up-to-date customer information

  • Improved organization and coordination across agent activities

  • Increased operational efficiency through streamlined processes

  • Enhanced ability for agents to deliver timely, personalized customer support

  • Stronger customer relationships and improved overall satisfaction